
TBS: Social Media
About This Project:
We crafted engaging content and wrote compelling copy for various TBS social media accounts, including the TBS Network, Impractical Jokers, American Dad, and Friends on Instagram, TikTok, and Facebook. Our strategy combined humor, trending formats, and audience-driven storytelling to maximize engagement and extend reach. By tailoring content to each brand’s unique voice, we ensured that fans remained connected and entertained. Whether it was meme-worthy clips, interactive posts, or exclusive behind-the-scenes moments, our content resonated with audiences while keeping each show’s identity intact.
Beyond managing these accounts, we also created social media content for popular TBS programming, including Young Sheldon, The Big Bang Theory, and Dinner & A Movie. From nostalgic throwbacks to buzzworthy show highlights, we developed posts that sparked conversation and amplified audience engagement. By leveraging platform-specific trends and fan-favorite moments, we strengthened the network’s digital presence, keeping TBS at the forefront of entertainment on social media.