Pretty Little Liars: Original Sin

About This Project:

For HBO’s Pretty Little Liars: Original Sin, we created a dynamic ad blending exclusive show clips with compelling interviews to build fan anticipation. The concept, Pitch Your Show, featured showrunner Roberto Aguirre-Sacasa and actress Maia Reficco giving their take on what makes the series a must-watch. Their insights, paired with suspenseful footage, gave audiences an insider’s perspective while heightening excitement for the show’s release. By combining firsthand storytelling with visually striking moments, the ad effectively engaged both longtime fans and new viewers, making for an unforgettable promotional piece.